Apple to Reveal New iMacs with Enhanced Specs for the Holiday Season

UPDATE: Apple has announced a special event called “Scary Fast” on October 30, 2023, at 5pm PT / 8pm ET. The Scary Fast event name is likely a reference to the expected performance boost that the new M3 chips will offer. Apple’s M2 chips were already incredibly fast, so it’s exciting to see what the company can do with the next generation.


Apple enthusiasts have a reason to be excited for an early Christmas, as the tech giant prepares to unveil a fresh lineup of iMacs just in time for the holiday season. In his latest “Power On” newsletter for Bloomberg, tech reporter Mark Gurman hinted at the possibility of another product launch by the end of October, which promises to focus on a long overdue iMac refresh.

Image – Apple

The current 24-inch iMac model, with its sleek design and vibrant Retina display, has remained relatively unchanged for over 900 days. This has left eager fans looking forward to an upgrade from the existing M1 Apple Silicon processor, which made its debut in the iMac back in April 2021. The 24-inch iMac features a 4.5K Retina display, offering stunning visuals for users, and is powered by the M1 chip, which provides impressive performance and energy efficiency.

As for what to expect in the new iMacs, the possibilities are promising. With the recent release of the M3 chip in certain MacBook laptops, there is speculation that Apple might opt for the more powerful M3 chip for the iMac. The M3 chip promises even better performance, which could make the new iMacs a formidable choice for both creative professionals and general users alike.

Gurman, in his weekly newsletter, shared insights about Apple’s plans, stating, “I’ve heard that the company postponed the iMac Pro due to cost concerns. Fortunately, a new iMac is now on the horizon.” While he did not delve into specific technical details, the enhanced performance expected from the M3 chip could significantly elevate the iMac’s capabilities.

In addition to the expected performance boost, the new iMacs may come with other upgrades, such as improved graphics, more RAM, and enhanced connectivity options. These enhancements could make the iMac an even more versatile and powerful computing device, suitable for a wide range of tasks.

The timing of the iMac announcement has sparked excitement and curiosity about Apple’s plans for the M2 upgrade. While the exact details of the new iMacs remain shrouded in secrecy, it is clear that Apple is gearing up to deliver a compelling update that will capture the imagination of its dedicated user base.

As for the timing of the announcement, Gurman anticipates that Apple may choose Halloween as the unveiling date, most likely through a press release, ensuring that the new iMacs are available just in time for the holiday shopping season.

These developments are sure to keep Apple enthusiasts and tech enthusiasts on the edge of their seats as they eagerly await the forthcoming announcements and innovations from the tech giant.

Source: Mark Gurman, Bloomberg