Apple was so confident in their new lineup of M3 Macs that they shot the entire Scary Fast keynote event exclusively on the iPhone 15 Pro Max. Talk about cinematic.
UPDATE: Apple has announced a special event called “Scary Fast” on October 30, 2023, at 5pm PT / 8pm ET. The Scary Fast event name is likely a reference to the expected performance boost that the new M3 chips will offer. Apple’s M2 chips were already incredibly fast, so it’s exciting to see what the company can do with the next generation.
Apple enthusiasts have a reason to be excited for an early Christmas, as the tech giant prepares to unveil a fresh lineup of iMacs just in time for the holiday season. In his latest “Power On” newsletter for Bloomberg, tech reporter Mark Gurman hinted at the possibility of another product launch by the end of October, which promises to focus on a long overdue iMac refresh.
The current 24-inch iMac model, with its sleek design and vibrant Retina display, has remained relatively unchanged for over 900 days. This has left eager fans looking forward to an upgrade from the existing M1 Apple Silicon processor, which made its debut in the iMac back in April 2021. The 24-inch iMac features a 4.5K Retina display, offering stunning visuals for users, and is powered by the M1 chip, which provides impressive performance and energy efficiency.
As for what to expect in the new iMacs, the possibilities are promising. With the recent release of the M3 chip in certain MacBook laptops, there is speculation that Apple might opt for the more powerful M3 chip for the iMac. The M3 chip promises even better performance, which could make the new iMacs a formidable choice for both creative professionals and general users alike.
Gurman, in his weekly newsletter, shared insights about Apple’s plans, stating, “I’ve heard that the company postponed the iMac Pro due to cost concerns. Fortunately, a new iMac is now on the horizon.” While he did not delve into specific technical details, the enhanced performance expected from the M3 chip could significantly elevate the iMac’s capabilities.
In addition to the expected performance boost, the new iMacs may come with other upgrades, such as improved graphics, more RAM, and enhanced connectivity options. These enhancements could make the iMac an even more versatile and powerful computing device, suitable for a wide range of tasks.
The timing of the iMac announcement has sparked excitement and curiosity about Apple’s plans for the M2 upgrade. While the exact details of the new iMacs remain shrouded in secrecy, it is clear that Apple is gearing up to deliver a compelling update that will capture the imagination of its dedicated user base.
As for the timing of the announcement, Gurman anticipates that Apple may choose Halloween as the unveiling date, most likely through a press release, ensuring that the new iMacs are available just in time for the holiday shopping season.
These developments are sure to keep Apple enthusiasts and tech enthusiasts on the edge of their seats as they eagerly await the forthcoming announcements and innovations from the tech giant.
Source: Mark Gurman, Bloomberg
Apple today unveiled the iPhone 15 series, its latest lineup of smartphones. The new lineup includes four models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
The iPhone 15 Pro and iPhone 15 Pro Max are the most advanced iPhones ever made, and they offer a number of features that are specifically designed for filmmakers.
These features include:
– A new 48MP camera system with a tetra-prism design that is equivalent to 7 camera lenses
– ProRes video recording
– Support for instant upload or recording to external drives for 4K60 video with LOG
-Support for the ACES color standard
-The ability to capture 3D special video for use with Apple Vision Pro
These features make the iPhone 15 Pro and iPhone 15 Pro Max the most powerful mobile filmmaking tools ever created. They are a great option for filmmakers who want to shoot high-quality video on the go.
In addition to the new camera features, the iPhone 15 Pro and iPhone 15 Pro Max also have a number of other features that are beneficial for filmmakers, such as:
– A powerful A17 Pro chip with a 3nm process
– A new mute switch replaced with an action button that can be customized with a variety of functions
– A new Super Retina XDR always-on display with standby mode
– A new ceramic shield screen
– A new grade 5 titanium enclosure with a brushed texture
The iPhone 15 Pro Max is the first iPhone that is truly designed for professional filmmakers. It has all of the features that filmmakers need, such as a powerful camera system, support for ProRes video recording, and a high-quality display.
The iPhone 15 Pro Max is also the most expensive iPhone ever made, but it is worth the price for serious filmmakers. It is a powerful and versatile filmmaking tool that can help you create stunning videos.
Pricing and Shipping Dates
iPhone 15: Starts at $799, the iPhone 15 Plus: Starts at $899, while the iPhone 15 Pro: Starts at $999, and the
iPhone 15 Pro Max: Starts at $1199. All models are available for pre-order today, with shipping on September 22nd.
Apple has set the date for their fall product announcement event. The event, with the theme “Wanderlust,” is set for September 12th at 1PM ET / 10AM PT.
Look for the company to unveil four new models of the iPhone 15, and a pair of new Apple Watches, and the launch of iOS17, iPadOS 17, and who knows what else.
We’ve discussed the rumored specs of the iPhone 15 Pro and Pro Max here. They include a a17 Bionic processor, titanium exoskeleton, USB-C and a rumored new periscope style camera for up to 6x optical zoom.
Apple will also offer a standard iPhone 15 and iPhone 15 Plus with a stainless steel frame, USB-C connector and the a16 Bionic processor inherited from the iPhone 14 Pro.
Expect the Apple Watch and Apple Watch Ultra to have modest performance and features enhancements.
As the next iPhone iteration approaches, speculation about the iPhone 15 Pro is running high. Apple remains tight-lipped about its upcoming flagship, but rumors are buzzing with potential features and upgrades. In this article, we’ll delve into the key rumors surrounding the iPhone 15 Pro, offering a glimpse of what might be in store for Apple fans.
1. Titanium Build & Thinner Bezels
One major rumor suggests the iPhone 15 Pro will sport a titanium body, a departure from the usual aluminum or stainless steel. Titanium is known for its strength and lightweight nature, making it ideal for a premium smartphone. Additionally, it’s rumored that Apple will further reduce the bezels, delivering an even more immersive display experience.
2. Programmable “Action Button”
Another rumor hints at the inclusion of a programmable “Action Button.” This button could be personalized by users to execute various functions or shortcuts, adding an extra layer of convenience.
3. USB-C withe Thunderbolt 3
A long-awaited change, the iPhone 15 Pro is expected to transition to USB-C with Thunderbolt 3 support. This means faster data transfers and greater versatility for connecting accessories, catering to professionals and tech enthusiasts.
However, another rumor is that the USB-C connector will be limited to USB 2.0 speeds with no MFi authentication support. This is largely due to the cables that Apple will include with the device. If that’s the case, it’ll be disappointingly SLOW.
4. Periscope Camera for Pro Max
For the iPhone 15 Pro Max, a periscope camera system is rumored. This technology could significantly enhance optical zoom capabilities, potentially revolutionizing iPhone photography.
**Periscope Camera with 6x Optical Zoom:**
The iPhone 15 Pro Max’s periscope camera is rumored to deliver up to 6x optical zoom, equivalent to a 35mm focal length of 13mm to 77mm. This substantial zoom range could open up new possibilities for photography enthusiasts.
5. A17 Bionic Chip
Continuing its tradition of cutting-edge chipsets, Apple may introduce the A17 Bionic chip for the iPhone 15 Pro, ensuring top-tier performance, efficiency, and AI capabilities.
6. Brighter Display
Speculations point towards a brighter display, offering improved outdoor visibility and better HDR content performance. Apple’s commitment to display quality is well-known, and this enhancement would further solidify its reputation.
7. Wi-Fi 6E
The iPhone 15 Pro might embrace Wi-Fi 6E, promising faster and more reliable wireless connectivity, ideal for seamless internet experiences and rapid downloads.
8. Up to 2TB Storage
To meet increasing storage demands, the iPhone 15 Pro might offer storage options of up to a substantial 2TB. This would cater to users who rely on their iPhones for tasks ranging from photography to video editing.
9. New Color Choices
Apple has a history of introducing fresh color options with each iPhone release. The iPhone 15 Pro is expected to follow suit, providing users with new and vibrant choices to express their style.
**Rumored iPhone 15 and 15 Plus Colors:**
– Product RED
– Light Pink
– Light Blue
**Rumored iPhone 15 Pro and Pro Max Colors:**
10. Faster Wide Angle Camera
The wide-angle camera is rumored to feature an impressive f/1.7 aperture. This would make it faster, allowing for better low-light photography and improved overall camera performance.
11. Slightly Heavier
While the iPhone 15 Pro aims for thinner bezels and a sleek design, it is rumored to be slightly heavier. This could be due to the use of titanium, which adds durability but may also increase weight.
12. Price Increase of $100-200
While Apple has always commanded a premium for its devices, rumors suggest that the iPhone 15 Pro could come with a price increase of $100-200 compared to its predecessor. This could be attributed to the inclusion of advanced technologies and materials.
The iPhone 15 Pro is shaping up to be an impressive addition to Apple’s smartphone lineup, with a host of exciting rumored features, including a titanium build, enhanced zoom capabilities, and improved camera performance. However, it’s important to keep in mind that pre-release rumors should be approached with caution, as not all may come to fruition.
One notable point to consider is that due to its premium titanium construction and the anticipated higher price tag, there are speculations that demand for the iPhone 15 Pro may be somewhat less than in previous years. The market’s response to this flagship device will undoubtedly be an interesting aspect to watch, as Apple continues to push the boundaries of innovation and design in the smartphone industry. Apple enthusiasts and tech aficionados eagerly await the official unveiling to see how these rumors align with reality.
Seriously. Who doesn’t want to make a movie after seeing this?
Everything you need to know in 51 seconds.
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