Adobe has released the latest version of Premiere Pro, featuring significant advancements in audio editing powered by artificial intelligence (AI) and seamless integration with the popular social media platform TikTok. The 24.2 update focuses on streamlining post-production workflows, equipping users with powerful tools to elevate their editing experience.
Image Credit – Adobe
AI Enhances Audio Editing
A standout feature is the Enhanced Speech AI tool, which offers professional-grade noise reduction and dialogue isolation capabilities. With a single click, users can significantly improve the clarity of voice recordings, removing unwanted background noise.
For users with NVIDIA RTX graphics cards, the update leverages on-device AI processing to deliver up to 75% faster performance, especially when using the Mix Amount setting in the Essential Sound Panel.
Audio Category Tagging and Interactive Fade Handles
Premiere Pro now includes Audio Category Tagging, which utilizes AI to automatically categorize audio clips into dialogue, music, sound effects, or ambient sound. This feature saves editors time and effort in organizing their audio tracks.
Image Credit – Adobe
Additionally, Interactive Fade Handles allow for precise control over audio transitions, enabling editors to apply customized fades and transitions between clips with ease.
Native Integration with TikTok
A key highlight of the update is the native integration with TikTok. Creators can now export videos directly to the platform from within Premiere Pro. Built-in project templates ensure videos adhere to TikTok’s specifications, including safe zones for optimal display on various devices.
Image Credit – Adobe
The update also supports engaging TikTok subtitles through plugins like SubMachine by Creative Workflow, enhancing accessibility and audience engagement.
Expanded Functionality and Availability
Beyond audio and social media integration, the update introduces several other enhancements, including:
Streamlined remote editing via the LucidLink Panel
Improved collaboration tools through Helmut 4 and the Vulcano web interface
Integration with Topa Video AI for After Effects to enhance the quality of older videos
Support for the Sony BURANO full-frame cinema camera, enabling direct import of various video formats
Availability and a Special Offer
The 24.2 update is available now. Also, for a limited time, new users can benefit from a special offer, saving 40% on the Creative Cloud All Apps plan, which includes Premiere Pro, until March 3, 2024. The subscription price reverts to $54.99 per month after the promotional period.
During the highly anticipated 2023 Adobe MAX Sneaks presentation, Adobe astounded the audience with a remarkable array of experimental features that harnessed the incredible capabilities of generative AI. These innovative tools were designed to revolutionize the realms of video, audio, and 3D design, ushering in a new era of creative possibilities.
Image Credit – Adobe
Before diving into the list of remarkable features showcased at the 2023 Adobe MAX Sneaks presentation, it’s worth highlighting not only Adobe Firefly, but also Project Stardust, an impressive innovation that has the potential to transform image editing. Adobe Firefly is already revolutionizing content creation across video, audio, animation, and motion graphics. It streamlines video editing, reducing post-production time and automating tasks. In audio, it enhances sound quality, simplifies dubbing, and caters to global audiences. In animation, it empowers creatives with lifelike movements and stunning effects, enhancing overall efficiency.
Meanwhile, Project Stardust simplifies the process of selecting, editing, and even deleting complex elements within any image, ushering in a new era of intuitive, accessible, and time-efficient image editing. For instance, this groundbreaking tool allows users to select individuals within a photograph, relocate them within the composition, and seamlessly fill in the background where they once stood. Users can also tweak elements like clothing color or positioning, treating static images as if they were files with layers.
Now, let’s delve into the impressive array of features demonstrated at this year’s Adobe MAX Sneaks presentation:
Project Fast Fill
One of the most groundbreaking unveilings was Project Fast Fill, which introduced the power of Firefly generative AI to the realm of video editing. For the first time, this tool allowed users to effortlessly remove objects or seamlessly alter background elements within video footage, matching the quality and fluidity of traditional still image editing. With Project Fast Fill, users could achieve feats like removing an unwanted person from a video clip or seamlessly transitioning a scene to a completely different location. The AI’s prowess automatically filled the void with realistic content that harmonized perfectly with the surrounding environment, opening up endless creative opportunities.
Project Dub Dub Dub
Project Dub Dub Dub was another game-changing feature that showcased Adobe’s prowess in AI automation. This tool streamlined the complex process of video dubbing by automatically translating a recording or audio track into all supported languages. Remarkably, it preserved the original speaker’s voice, ensured temporal alignment with the original dialogue, and readied the content for global publication. For video creators, this was a monumental time-saver, facilitating the process of translating content for a worldwide audience and making videos more accessible to non-English speakers.
Project Scene Change
Project Scene Change is a new technology that makes it easy to composite a subject and a scene from two separate videos — captured with different camera trajectories — into one scene with synchronized camera motion.
This is done by using artificial intelligence to render a 3D representation of the background scene from a prerecorded image as if it was captured by a free-moving camera. The separately filmed subject is then composited into this new scene with proper shadows, creating a realistic and seamless effect.
Project Scene Change has the potential to revolutionize the way video editors work, as it removes any limitations due to the camera motion of existing video assets. This means that editors can now place a subject into any environment they want, with realistic camera motion, without having to reshoot the footage.
Project Neo
Project Neo is a new technology that enables creators to embrace simplified 3D design within 2D tools and methods.
This is done by using a new, unified 3D and 2D design space that allows creators to work with 3D objects in the same way that they would work with 2D shapes and images.
Project Neo also includes a number of new features that make it easier to create and edit 3D objects, such as non-destructive modeling and real-time rendering.
Project Neo has the potential to make 3D design more accessible to a wider range of creators, and to open up new possibilities for creative expression.
Project ResUp
Project ResUp is a new technology that uses artificial intelligence to upscale low-resolution images and videos to high resolution without sacrificing quality.
This is done by using a deep learning model that has been trained on a massive dataset of high-resolution images and videos. The model is able to learn the patterns and relationships between pixels in high-resolution images, and then use this knowledge to upscale low-resolution images and videos in a way that preserves detail and quality.
Project ResUp has the potential to be a valuable tool for creators who need to upscale their legacy work for different platforms, such as social media, print, or large-screen displays. It can also be used to restore old or damaged images and videos.
Project Posable
Beyond the sphere of video, Adobe didn’t hold back on revealing innovative AI-powered tools for audio and 3D design. Project Poseable, a prime example, was a novel AI-based image generation model that facilitated the creation of realistic 3D images and videos of people, even in intricate or impossible poses that would challenge traditional cameras.
Project Draw and Delight
Meanwhile, Project Draw & Delight emerged as a comprehensive suite of generative AI tools that breathed life into raw ideas, often mere doodles or scribbles, by transforming them into refined illustrations. This could really come in handy for those who can’t draw, looking to create compelling storyboards.
Final Thoughts
These dazzling examples are just the tip of the iceberg. Adobe’s commitment to AI-driven innovation is poised to change the game again for the creative landscape. These tools have the potential to democratize creativity, making it accessible to individuals of all skill levels. In the grander scheme of things, as AI technology continues to advance, we can anticipate an influx of even more innovative and potent tools that will enable us to explore and express ourselves in novel and thrilling ways. The democratization of creativity, enhanced accessibility, and a more powerful creative toolkit await us, thanks to Adobe’s pioneering efforts in the AI realm.
But the question remains … is it too late to keep this genie in the bottle?
Adobe, a household name in the world of digital creativity, has recently implemented a significant shift in its pricing structure for Creative Cloud subscriptions. Effective as of [insert date], this decision to raise prices has ignited a widespread discussion in the creative community, raising questions about whether this move represents an innovation imperative or a financial strategy.
The Pricing Shift: A Closer Look
Before delving into the motivations behind the price increase, it’s crucial to understand the extent of these adjustments. Adobe has revamped both monthly and annual rates, impacting users across the spectrum.
Image Credit – Adobe
Individual Plans –
Adobe Creative Cloud All Apps: Previous Monthly Rate: $52.99 per month. New Monthly Rate: $59.99 per month. Previous Annual Rate: $599.88 per year, New Annual Rate: $635.88 per year
Adobe Creative Cloud Photography Plan (including Photoshop and Lightroom): Previous Monthly Rate: $9.99 per month, New Monthly Rate: $12.99 per month, Previous Annual Rate: $119.88 per year
New Annual Rate: $155.88 per year
Adobe Creative Cloud Single App (e.g., Photoshop or Illustrator): Previous Monthly Rate: $20.99 per month per app, New Monthly Rate: $22.99 per month per app
Business Plans –
Adobe Creative Cloud for Teams All Apps (Annual): Previous Annual Rate: $839.88 per user per year, New Annual Rate: $869.88 per user per year.
Adobe states, however, that this new pricing structure will include “generative credits that can be used with Firefly-powered features across select Creative Cloud apps.” Adobe Firefly will be incorporated into the all apps price plan as a result. These select plans will also include access to Adobe Express Premium plan. Moreover, Creative Cloud for students and teachers plans do not indicate a price increase at this time.
Now, the pivotal question emerges: What drives these changes? Are they warranted, or do they hint at a cash grab?
Creative Cloud for students and teachers All Apps plan
Adobe’s Latest Innovation Drive: Latest Features in Premiere Pro and After Effects
Adobe has consistently emphasized the need to fund ongoing innovation, infrastructure maintenance, and support for their expansive user base. The benefit of an annual subscription, is that updates come as they are finished, and not just every year. Users no longer have to buy a new version of Creative Cloud annually, they get a new version several times a year at a much more affordable price point.
One just has to look at the most recent update, to see how Adobe is keeping up with the bleeding edge of features wanted by creatives, especially in an emerging AI dominated workflow. A deep dive into recent features added to Adobe’s software applications, Premiere Pro and After Effects, provides a glimpse into the ongoing innovation:
Premiere Pro:
Enhance Speech: Leveraging artificial intelligence, this feature elevates speech quality in videos, even in challenging audio environments.
Text-Based Editing Improvements: A more streamlined text editing experience includes the ability to edit multiple text layers simultaneously and apply effects to text layers non-destructively.
Performance Optimizations: Adobe optimized Premiere Pro for speed, enabling the rendering of multiple clips in parallel and utilizing GPU acceleration for effects rendering.
After Effects:
Live Text Templates: Simplifying the creation and editing of text templates, this feature ensures that changes to the source text file are automatically reflected in the After Effects template.
Motion Graphics Templates: These templates enable the creation of complex animations and visual effects without the need for coding skills, democratizing motion graphics creation.
Performance Optimizations: Similar to Premiere Pro, After Effects now boasts performance enhancements, including parallel rendering and GPU-accelerated effects rendering.
These feature updates underscore Adobe’s commitment to equipping users with state-of-the-art creative tools. However, as Adobe enforces a price increase for Creative Cloud subscriptions, the question lingers: Is this adjustment primarily driven by the need for innovation, or does it lean towards financial motivations based on an inflationary landscape?
While Adobe’s vision is clear – to empower users with cutting-edge creative tools – the debate over whether this price shift aligns perfectly with its mission continues. Adobe users, spanning from individual creatives to large enterprises, find themselves at a crossroads, contemplating the financial implications of these changes. In this evolving landscape of digital creativity, their choices will be instrumental in shaping the future of creative software pricing and innovation.
Well, they tried really hard to assure the professional public NAB would still be on next month, but once Adobe cancelled their presentations and there was an uproar over a no handshake policy, the handwriting was on the wall. NAB2020 has been officially cancelled.
